
As a result, glutei maximi belonging to ingénues of the badonkadonk-of every shape, size, colour and religion - have populated all corners of the social media hinterland. Wanting to understand how the aforementioned young lady had blitzkrieged her way to social media stardom, I scrolled through her feed, only to realise that of the 320 images, a 270 of them featured.her ass.īecause of the modest laws of Instagram, which are self-policed by a nipple-hunting Gestapo, the nipple-well, specifically the female nipple nipples are all good) - has been banished and accounts featuring them deleted with the rapidity of an adulteress getting botted out of a 19th century New England township.īut apparently ass shots of pretty much every variety have been deemed to be of artistic merit when expressing one's inner #yolo. Especially in an era in which innumerable luxury brands are reallocating their budget to social media channels.


As a recent convert to social media, my interest was, to say the least, piqued. company invited magazines around the world to petition for the privilege of editorial collaborations with her. Ack.Ī public relations company recently sent me an email proclaiming their new discovery, a 20-year-old lady and a social media phenomenon who, after amassing an unprecedented 7.4 million Instagram followers in just 320 posts, has become the new media's 'It girl'. "Well, this intriguing," I mused while in wine country this winter, which is my name for the couch parked in front of my television where I am frequently found genuflecting, naval gazing, or passed out, Bill the Cat-style, while in my cups. THE RAKE N ° 50 EXCERPTS FROM THE EDITORIAL BY WEI KOH (MARCH 2017) While we keep our eyes open for this potential day of shame for many so-called public figures, we are inclined to share with you the transcription of a large excerpt of Wei Koh's editorial for the 50th issue of "The Rake" where he addresses the subject with the same humor, finesse and sagacity that has been known of him for some time now.Īs I prepare to launch my book The Italian Gentleman, which has monopolized almost three years of my life, this article by Wei Koh offers a nice relief to those of us who have grown tired of all these schemes and tactics in the soulless name of popularity. Of course, Instagram may feel disconcerted about the proliferation of these "trackers", since the integrity of the social media platform could be put at stake and its "magic" severely injured.
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He explained to me that the masks might soon fall away with the advent of small software programs, which will at-a-click, expose the exact number of false followers bought for a few tens of dollars compared to followers acquired organically. I recently had the chance to discuss this subject with one of my good friends - a well-known French-Canadian gentleman who once thought that Montreal needed more style - during the last Pitti Uomo, where self-proclaimed #influencers obviously abound. Yet the most surprising thing about this gigantic scam is that advertisers and brands, especially when they are still newcomers to the internet, have a tendency to throw themselves (and their money) at these fake influencers and their contrived audience.Īfter nearly nine years of existence and presence on social networks - where our community has reached 150,000 subscribers on Facebook, 19,000 subscribers on Tumblr, 25,000 followers on Instagram, 5,000 subscribers on Twitter and 2,500 subscribers on Linkedin - we are well placed at PG to testify to the immense work necessary to build a true and faithful active readership.

For example, today, for less than $100, an aspiring "influencer" can thus find himself at the head of 100,000 followers in a blink of an eye, no matter the quality of the images or content. Obviously, you don't need a Harvard Phd in social anthropology to understand that on Instagram, perhaps more than anywhere else on the internet, most everything can be bought and sold, with a disconcerting facility.

Some, in order to seduce advertisers whom are more and more hypnotized by the phenomenon, don't hesitate to jump from 3,000 followers to 50,000 in a few days if not overnight even while others "drip" purchase followers by 25-50 a day in order to escape being pegged as the usual suspect that buys followers. For around two years, Instagram has become one of the social media platforms of reference for many sectors, and in particular for ours.Įvery week, a multitude of Instagram accounts are born and bloggers without blogs (i.e., people who have never written a line on classical masculine elegance) self-proclaim themselves as #publicfigures, #influencers or even 'ambassadors of luxury brands', with perplexingly unrealistic numbers of followers.
